I’ve been watching the music video for LEN’s 1999 hit “Steal My Sunshine” every day for the past week or so. At first I couldn’t figure out why – besides the fact that it’s a great song – but I’ve finally come to a conclusion: I missed out on enjoying the song when it was first released. Sure, I remember enjoying it. Who doesn’t? But I didn’t appreciate it the way I should have appreciated it.
I know this sounds ridiculous. It was a one-hit wonder that pretty much everyone has forgotten about by now. But it represents something that I know I and many other people take for granted: the amazing pop culture we’re surrounded with. It’s always been trendy to smash pop culture. In the 1970s there were bumper stickers reading “DISCO SUCKS” and these days everyone hates on reality television (I’m not a fan of it, but I just have trouble watching TV that’s not cartoons). But five years from now everyone will be watching “I Love the New Millennium” and recalling with fondness our high school and college years. We entered 9th grade in 2001 and graduated from college in 2009 – that’s the start of the new millennium for you. We’re the real millennium children – not our younger siblings born in the later 90’s.
Oh wait. They’ve already come out with the first five years of “I Love the New Millennium” – here’s some of the stuff they covered. Napster, segways, “Lady Marmalade” (the Moulin Rouge one), TiVo, Razor Scooters, David Blaine, “My Big Fat Greek Wedding” (THE indie movie of 2002), “The Ring,” “The O.C.,” “In Da Club,” Metrosexuals, Paris Hilton’s sex tape, Ken Jennings, William Hung, “The DaVinci Code,” and it goes on through 2007. But, as Kim noted, 2005 is still too recent for us to be nostalgic for it.
Next year at this time though – we’ll all be remembering 2005 with (some kind of) fondness. We’re an INCREDIBLY nostalgic generation. Sure, we all kind of make fun of the 90s but we make fun of it with fondness. Pokemon, Nickelodeon, even (God help us) Maximum Carnage, Age of Apocalypse, and Justice League Task Force. Yes, those were comic book references but I know everyone has a soft spot for Rob Liefeld and Image Comics of the early 1990s. Not every comic has to be freaking Sandman.
Where am I going with this? What I’m saying is that we have to appreciate our pop culture. We have to throw ourselves into it. You don’t have to LIKE everything. You don’t have to WATCH everything or LISTEN to everything. You just shouldn’t be ashamed of liking iCarly, Timbaland, and Ultimate Marvel comics. You don’t want to miss out on your pop culture. You don’t want to be the only one not to appreciate “I Love (the rest of) The New Millennium” when it comes out in a few years. And that’s incentive enough for me.